Sony BRAVIA 6 OLED Takes Aim at LG and Samsung — But UK Price Is Still TBC

Sony’s new BRAVIA 6 brings OLED, 120Hz gaming and a wider range of screen sizes to a more accessible part of its TV line-up, but UK pricing remains unconfirmed.

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Sony has expanded its 2026 TV range with the new BRAVIA 6, bringing OLED technology to a more accessible part of its line-up while adding a surprisingly strong specification for gaming and home entertainment.

The BRAVIA 6 will be available internationally in 48, 55, 65, 77 and 83-inch sizes. Sony’s US product information already lists the range for pre-order, including the 77-inch model at $2,999.99, with shipping listed from early September.

For UK buyers, however, there is an important caveat: Sony has yet to confirm UK BRAVIA 6 pricing and availability. Until it does, US pricing should be treated as an indication of the TV’s positioning rather than converted directly into pounds.

A more accessible Sony OLED

The BRAVIA 6 sits below Sony’s premium OLED offerings and is intended to make the company’s OLED range accessible to a wider audience.

Sony describes the set as combining OLED contrast with smart features for everyday viewing. Its self-emissive panel provides more than eight million individually controlled pixels, while Sony’s Triluminos Pro processing is designed to reproduce a wide colour range.

The particularly interesting part is the range of sizes.

A 48-inch model gives buyers an option for smaller rooms, while the return of an 83-inch Sony OLED provides a substantially larger alternative for dedicated home-cinema installations. Sony’s existing BRAVIA 8 tops out at 77 inches, while the premium BRAVIA 8 II is offered in smaller sizes.

BRAVIA 6 looks particularly interesting for gaming

Sony hasn’t stripped away the gaming features to achieve the BRAVIA 6’s lower positioning.

The TV supports 4K gaming at up to 120Hz, alongside Variable Refresh Rate (VRR). That makes the BRAVIA 6 particularly relevant to households using modern consoles and home-cinema equipment.

A setup containing an Xbox Series X, PS5 and an eARC soundbar or AV receiver can quickly consume high-bandwidth HDMI connectivity, making the number and capabilities of the ports a genuinely useful buying consideration rather than simply another specification.

It could therefore become one of the more interesting Sony TVs for console gaming if its eventual UK price is competitive.

Google TV gets Gemini

The BRAVIA 6 uses Google TV and incorporates Google’s Gemini experience for TV, adding conversational AI functionality to the smart-TV platform.

Sony says Gemini requires a software update and notes that availability varies by country, language and user eligibility, so UK buyers shouldn’t assume every Gemini feature will necessarily be available immediately.

The television also supports Dolby Vision and Dolby Atmos and DTS:X with compatible content and equipment, giving it the key formats we would expect from a modern home-entertainment display.

The UK price will decide how compelling it really is

This is where we need to reserve judgement.

Sony already has a substantial 2026 television range in Britain, including its premium BRAVIA 8 II OLED and newer models elsewhere in the range.

The BRAVIA 6 potentially fills an important space beneath those televisions, but its success will depend heavily on where Sony positions it against increasingly competitive OLED ranges from LG and Samsung.

In the US, pricing starts at $1,299.99 for 48 inches, with the range extending to approximately $4,000 for the 83-inch model. Those prices establish its intended position, but they don’t tell us what British buyers will actually pay.

We’ll therefore wait for official UK pricing rather than applying a currency conversion that could prove misleading once VAT, regional positioning and retailer pricing are taken into account.

Tech Torque Verdict

The BRAVIA 6 could be one of Sony’s most important TVs of 2026 precisely because it isn’t trying to be the company’s technological flagship.

A wide choice of OLED sizes, 120Hz gaming, strong connectivity, Dolby Vision and Google TV give it the fundamentals of a very capable all-round home-entertainment display.

The 48-inch version could be particularly attractive for gaming rooms and smaller living spaces, while the 83-inch model gives Sony another option for buyers wanting a genuinely large OLED home-cinema screen.

But there’s one piece of information we need before making any judgement about value: the UK price.

If Sony gets that right, the BRAVIA 6 could give LG and Samsung considerably more competition in the mainstream OLED market.

Sophie Bennett, Home Entertainment Reporter at Tech Torque Media
Sophie Bennett

Home Entertainment Reporter at Tech Torque Media, covering televisions, streaming platforms, audio, home cinema and the technology shaping how people watch and listen at home. Her reporting spans new products, software updates, streaming services, industry developments and the changing home-entertainment landscape.

Sophie focuses on making home entertainment technology easier to understand, looking beyond specifications and announcements to explain what changes actually mean for viewers. From TVs and soundbars to streaming devices, services and emerging formats, her coverage aims to help readers understand the technology behind the entertainment they enjoy.

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