A Brawl Stars creator with 39,000 followers is a useful case study in how short-form content, specialist communities and Supercell’s own creator programme increasingly overlap.
For players, a Brawl Stars update can be consumed in minutes: a new Brawler, a balance change, a fresh event or a set of patch notes. Around that official information sits another layer of the game’s ecosystem — creators who turn updates into guides, rankings, reactions, community discussion and entertainment.
Xzem, the creator behind @xzem_brawl on TikTok, has built his channel almost entirely around that space. He describes the account as a dedicated Brawl Stars channel focused on game updates, guides, rankings, community topics and entertainment, with short-form video at the centre of the strategy.
According to profile and analytics screenshots supplied to Tech Torque Media for editorial use, @xzem_brawl currently has 39.1K followers and 616.4K likes. The account’s 28-day analytics for 2–29 August 2026 show 478.5K post views, 8.1K profile views, 13.6K likes, 1.5K comments and 986 shares. The same TikTok analytics show post views rising by 531.6% compared with the previous period.
The community mattered more than one viral post
There was no single breakout video that convinced Xzem he had built something bigger than a stream of Brawl Stars clips. The change was more gradual: the same names kept returning, commenting on new posts, discussing updates and asking for his opinion.
“Seeing people return regardless of whether a video had 5,000 views or 100,000 views made it feel much more like a community than just an account with followers.”
Xzem
That changed how he thought about the channel. Instead of judging every post only by how far it travelled, he started asking whether the people already following Xzem would actually enjoy it. It is a small distinction, but an important one for any specialist creator: reach can introduce an audience, while consistency is what gives that audience a reason to come back.
Xzem says much of that growth has come from staying focused on one game while experimenting with different short-form formats. Rather than using TikTok only as a stream of Brawl Stars news, the account mixes practical information with entertainment and community-led posts.
That means treating Brawl Stars itself as the subject rather than any single patch or announcement. Updates can bring a spike in attention, but guides, rankings and discussion give the account material between major releases and help turn one-off viewers into a recognisable community.
Trusted Creator status changed the responsibility as well as the access
Xzem is also part of the Supercell Creator Program as a Trusted Creator. A supplied programme screenshot shows the account listed as a Trusted Creator and records membership from 3 July 2024.
He says joining the programme gave him access to creator resources, information and opportunities that can help him prepare better content around the game. It has also opened the door to experiences such as receiving creator cosmetics and having more direct access to the wider creator ecosystem around Brawl Stars.
“Being recognised as a Trusted Creator feels like there is a level of responsibility attached to it.”
Xzem
For Xzem, that means keeping the videos entertaining and recognisably his, while making sure information shared with the community is accurate and useful.
Supercell’s own Creator Program information explains why the relationship matters beyond a badge on a profile. The programme is designed to give creators access to perks, first looks at new game content, tools and support. Supercell currently allows applications from creators with at least 100 YouTube subscribers, 25 Twitch followers or 1,000 TikTok followers, before placing accepted applicants into a suitable creator tier.
That creates a more formal relationship between the game maker and the people producing content around its games. It also means creator activity can become part of the wider communication and community cycle rather than sitting completely outside it.
Xzem wants more opportunities for growing creators
Xzem’s view of the programme is broadly positive, particularly because creators do not necessarily need one of the game’s biggest audiences before they can start gaining access to resources and opportunities.
He also thinks there is room to go further. His suggestion is straightforward: give more growing and smaller creators the chance to take part directly in projects, events and collaborations.
“There are a lot of creative people who may not have enormous audiences yet, and giving some of them a chance can help create the next generation of major Brawl Stars creators.”
Xzem
That is an interesting point because creator programmes can easily become top-heavy if most meaningful opportunities flow only to already-established names. A lower barrier to entering the programme gives smaller creators a route in; meaningful collaboration is what can make that route matter.
Creators are becoming part of Brawl Stars events themselves
There is a particularly timely example in Brawl Stars’ latest official update. In its 1 September 2026 release notes, Supercell says this year’s month-long Brawl-O-Ween event will include puzzles, community choices and a “Creator-led Community experience” as part of its multi-phase storyline.
That wording is notable because it moves creators beyond simply covering an event after Supercell publishes it. At least in this instance, creators are being referenced as part of the community experience itself.
Supercell has already made clear that creators are important to Brawl Stars’ wider health. In a March 2026 review of the game’s 2025 performance, Brawl Stars general manager Frank Keienburg said 2025 ultimately became the game’s second-best year for both monthly active users and revenue after a difficult first half. He closed by thanking players, pro players, content creators, casters and partners for sticking with the game. Supercell also said it invited 20 major content creators to Stockholm around the 2025 World Finals to discuss the state of Brawl Stars and preview plans for 2026.
That is a much bigger picture than one TikTok account, but it helps explain why smaller specialist creators matter. A game with an active creator network has more people translating changes into formats that suit different audiences — short-form clips, guides, competitive analysis, entertainment or community discussion.
What Xzem’s recent numbers tell us
The most interesting part of Xzem’s supplied analytics is not simply the follower count. The 478.5K post views recorded across 28 days are more than 12 times the account’s current follower total, showing how strongly short-form platforms can distribute gaming content beyond an existing audience.
The accompanying 8.1K profile views also suggest that at least some of that reach is translating into people actively checking the creator behind the individual posts. Comments and shares matter too: 1.5K comments and 986 shares indicate that the account is generating interaction rather than only passive views.
These figures are based on analytics screenshots supplied by Xzem and have not been independently audited by Tech Torque Media. They do, however, provide a useful snapshot of how a focused gaming account can expand quickly when individual posts connect with a much larger recommendation-driven audience.
100,000 followers is the next target — but not the end goal
For now, Brawl Stars remains the main focus. Xzem says it is the game that allowed him to build the community in the first place, and his next major milestone is clear: 100,000 followers.
He also wants the content itself to become more recognisable as Xzem rather than simply another account reporting Brawl Stars news. Longer term, though, he does not see the name being limited to one game forever.
“I’m very interested in games and game development in general, and my biggest ambitions go far beyond creating content. I’d eventually like to build my own games and projects as well.”
Xzem
That gives the story a more interesting direction than follower growth alone. Brawl Stars may be where Xzem established the audience, but his ambition is to use what he is learning about communities, content and games as the starting point rather than the finish line.
A creator ecosystem built on trust as well as reach
There is another side to official creator programmes: transparency. Supercell’s Creator Program materials say creators are expected to make their relationship with the programme clear, including disclosure around programme participation and gifted rewards. That is important because closer access can make creator content more useful, but audiences still need to understand when a relationship exists.
For viewers, the value of a creator ultimately comes back to whether the content remains useful, entertaining and trustworthy. Early access or official recognition may help a creator make better-informed content, but it cannot replace the personality, consistency or judgement that made people follow the channel in the first place.
Tech Torque Verdict
Xzem’s growth is a useful example of where modern gaming communities increasingly live. The audience around Brawl Stars is not confined to the game client, official social accounts or traditional long-form video. Short-form creators can turn a single title into an ongoing specialist beat, mixing news, practical help and community conversation at a pace that fits the game itself.
The most telling part of Xzem’s story is that his own definition of progress has shifted away from individual viral numbers. The returning names in the comments matter as much as the spikes on the analytics graph — and that is precisely where an audience starts becoming a community.
Supercell’s Creator Program gives that activity an official framework, while the latest Brawl Stars plans show creators being brought directly into community-led experiences. The interesting question now is not whether creators matter to live-service games such as Brawl Stars — it is how much more central they become as developers increasingly build community activity around them.
Tech Torque Media was provided with profile, analytics and Supercell Creator Program screenshots by Xzem for editorial use. Audience and analytics figures attributed to Xzem are based on those supplied materials.
