Netflix has increased the price of all three of its UK subscription plans, with its ad-supported tier seeing the sharpest rise and Premium breaking through £20 a month.
Netflix has increased subscription prices in the UK, pushing its cheapest ad-supported plan from £5.99 to £7.99 per month.
The Standard ad-free plan has risen from £12.99 to £13.99, while Netflix Premium has climbed from £18.99 to £20.99 per month.
Netflix’s UK website is now displaying the higher prices to customers, confirming the changes across its current three-tier line-up.
Netflix UK prices: what each plan now costs
| Netflix plan | Previous price | New price | Monthly increase |
|---|---|---|---|
| Standard with Adverts | £5.99 | £7.99 | £2 |
| Standard | £12.99 | £13.99 | £1 |
| Premium | £18.99 | £20.99 | £2 |
For somebody keeping the same subscription for a full year, that represents an extra £24 annually on either Standard with Adverts or Premium, and £12 a year on Standard.
The cheapest Netflix plan has taken the biggest hit
The most significant change is at the bottom of Netflix’s range.
Standard with Adverts has jumped by around 33%, despite remaining the service’s entry-level option. It continues to provide Full HD 1080p streaming, while Netflix lists Standard as its ad-free 1080p option and Premium as the 4K HDR tier with spatial audio.
That increase matters because Netflix’s ad-supported offering has become an increasingly important part of its UK business.
According to BARB’s latest Establishment Survey data, Netflix was available in 18.0 million UK homes during Q2 2026, representing 60.4% of UK households. Around 7.3 million homes were using Netflix’s advertising tier, equivalent to 41% of Netflix homes and up from 40% in the previous quarter.
When will existing Netflix customers pay the new price?
Netflix says customers affected by a price change should receive an email explaining the increase one month before the billing date on which their price changes.
Customers who receive Netflix through another provider or package should instead receive information about the change from that provider, according to Netflix’s price-change guidance.
That means the precise date an existing customer begins paying the new amount may depend on their billing cycle and how their subscription is provided.
Streaming subscriptions continue to get more expensive
Netflix’s move arrives during another period of rising streaming costs in the UK.
Tech Torque Media recently reported on the Paramount+ UK price rise, which pushed its Premium tier to £12.99 a month, while the wider streaming market has increasingly shifted towards cheaper ad-supported subscriptions alongside more expensive premium options.
That makes the size of Netflix’s latest increase particularly interesting. Rather than keeping its advertising tier aggressively priced to attract cost-conscious customers, the company has raised that plan proportionally more than either of its ad-free subscriptions.
It also reinforces the value of regularly reviewing streaming subscriptions rather than allowing several services to run indefinitely — something we examine in our Best Streaming Services Compared guide.
Netflix itself is also exploring ways of making its service a broader entertainment destination, including reports that it could eventually bring access to rival streaming services inside the Netflix experience.
Tech Torque Verdict
Netflix Premium moving beyond £20 a month will attract attention, but the £7.99 ad-supported price is arguably the bigger story.
A £2 increase does not sound enormous in isolation, but a one-third rise in the cheapest subscription substantially changes Netflix’s entry price.
With more than seven million UK Netflix households already using the advertising tier, this isn’t an increase affecting a fringe package. It hits what has rapidly become a major part of Netflix’s UK audience.
The question for subscribers is becoming less about whether Netflix has enough content and more about how many streaming subscriptions households are prepared to keep paying for at the same time.
